It looks like more than 450,000 iPads have been sold since the release date a few weekends ago. The average owner of the iPad also owns an iPhone or iPod touch already. The biggest consumers currently are males ages 35-44 and have a household income of over $100,000. This makes sense as most younger children are priced out of this market at a $500 price tag. Most people buying at this point might be the older age group but for their children in the end. AdMob came out with a study last year that 69% of iPod Touch users are aged between 13-24. I see that once publishers of textbooks for colleges and universities start ramping up their production we will see a majority shift of the ages come down to more college aged users as schools figure out how to adopt this new learning tool.
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